I make ads. They happen to be built entirely with AI.
Most people can't tell — and that's exactly the point.
The craft of filmmaking didn't change. The tools did. I use the new ones seriously.
Most people approaching AI video are still figuring out what it can do. I already know — because I came to it through 3D art and CGI, which means I understood light, composition, and cinematic language long before any of these tools existed. That foundation changes how you use them. It changes what you demand from them.
I'm not experimenting with AI filmmaking. I'm producing with it. Commercial ads for global brands — built with the same creative discipline that traditional production demands, shot by shot, grade by grade, nothing left to accident.
I'm building a deliberate body of commercial work and documenting the entire production process on YouTube — the decisions, the tools, the failures, the results — for the filmmakers who are serious about closing the gap.
AI-produced. Built for brands that need it to look real.
Full-scale productions directed and graded using AI as the primary instrument. This includes original short films — built on my own stories and IP — alongside commercial work. The discipline is traditional. The output is entirely new.
What I make for brands sits closer to short films than traditional advertising. Storytelling leads — the brand earns its place at the close. Real creative direction, real world-building, real narrative structure. This is the premium end of the ad production space, and that's exactly where I operate.
I document what I actually do. The decisions, the tools, the results — on camera, for the filmmakers who want to follow the same path without figuring it all out alone.
A business I'm building for creators who are serious about AI filmmaking as a craft — not a trend. More on this as the work grows.
Production stack
The tools I work with every day.
Every production decision I make, I teach. Not surface-level tutorials — a working filmmaker's process, documented in real time. If you're serious about AI video, this is where the real thinking happens.
Watch on YouTubeAn AI filmmaking info-product built from the inside out — from someone actually doing this work, not theorising about it. The knowledge exists. I'm packaging it properly.
Stay in the loopLet's work
I take on a limited number of commercial projects. If the brief is right, let's make something that doesn't look like AI made it.
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